What is Third Coast Style?
Third Coast Style was a boutique in Milwaukee's downtown Fashion District. It's where 34 designers showcased clothing and accessories designed and made in Milwaukee. The store doubled as an art gallery, displaying three-month art shows throughout the year.
Third Coast Style also housed a hair salon, featuring renowned stylist Jeremy Scheifflee.
Now, TCS remains an online entity advocating for Milwaukee's designers. Look for Third Coast sponsored events in Fall 2014 and Spring 2015.
Third Coast (n.):
Slang for the shores of the Great Lakes, specifically Lake Michigan. The term Third Coast has its origins in Midwestern annoyance at East and West coast attitudes (namely, the ones that forget there's an entire country out here in the heartland between the sea coasts that doesn't need NY or LA to continue to exist.)
Third Coast Style (n.):
A fashion movement led by youthful Milwaukee which epitomizes this Midwestern Movement. This style has two seasons, warm and cold. This style is not imposed upon us by designers from the East Coast nor is it the weekly fads of the West Coast. This style is a collective reflection of our life and activities in Milwaukee. IT IS CREATED IN MILWAUKEE FOR MILWAUKEE!
Third Coaster (n.):
Anyone who lives and loves living near Lake Michigan. Someone who loves their life in Milwaukee.
A PERSON WHO WORKS HARD AND PLAYS HARD!
What is Milwaukee's Fashion District?
Established by Patrice Procopio in 2013, the Fashion District is Milwaukee's Best Self-Appointed Neighborhood. Third Coast Style is just one of the boutiques in this new district just north of the Third Ward along Water St.
To provide a creative outlet for Milwaukee's brightest young minds
To keep talented people residing in the Midwest rather than heading to the East or West coast
To understand and help define Milwaukee fashion
To aid in building a booming fashion industry in Milwaukee by creating jobs and creating buzz