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Ivan Herrarda

Being born in Puebla, Mexico but raised in the great city of Milwaukee has allowed me to cross cultures and create a brand that does not base itself on age, race, color, sex, religion, or socioeconomic status. The brand is, however, for a community that gives its residents the opportunity to believe in their dreams and achieve them. What has become my collection of years worth of artwork is merely my experiences living in Milwaukee from my earliest years until now. As a child, I was captivated by the mysteries of my grand city, and as an adult I have explored those mysteries and learned to appreciate my city. My best advice? To live, love and really discover all that Milwaukee has to offer.